Case study · Amplify Life
Amplify Life lifted conversion 11% by autofilling just the SSN.
Amplify Life, a life insurance provider, lost the most applicants when its form asked for sensitive data like SSN. Autofilling that one field lifted conversion across an application with dozens of steps.
“We saw 11% improvement in down funnel conversion with Verified versus our original experience [just by autofilling SSN]. When you’re talking thousands of visitors a day, it makes a big difference.”
Tyler Sellers
Head of Data, Amplify Life
It more than helped pay for the cost of Verified and then some. It’s been a tremendous success.
Tyler Sellers
Head of Data, Amplify Life
The psychological trust we create when we show that we can get your social, and make it frictionless, helps the customer believe and want to go further.
Tyler Sellers
Head of Data, Amplify Life
The experience was absolutely frictionless… love the pre-filled forms.
CX Manager
Major insurance carrier
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