How Amplify Life lifted full-funnel conversion 11% by autofilling one field
Amplify Life was losing applicants at the SSN step of a long application. Autofilling just that field lifted conversion 11% and more than paid for Verified.
“
We saw 11% improvement in down funnel conversion with Verified versus our original experience. When you’re talking thousands of visitors a day, it makes a big difference.
Tyler Sellers
Head of Data, Amplify Life
+11%
full-funnel conversion
1 field
autofilled: the SSN
10/10
would recommend
The challenge
Amplify Life’s application is long, and it asks for the most sensitive data people have. Most of the drop-off happened at one moment: when the form asked for a Social Security number.
There’s always a drop off when somebody’s asked to enter their sensitive information, such as SSN. The purpose of Verified was to get people comfortable and over the hump of providing that sensitive information.
TSTyler SellersHead of Data, Amplify Life
The solution
Amplify Life used 1-Click Signup to autofill each applicant’s SSN, verified and ready to confirm. That one change, in an application with dozens of steps, lifted full-funnel conversion by 11%.
Amplify started with a risk-free trial, so the product had to prove itself before Amplify paid for it.
You were there every step of the way. You were accessible, responsive and the docs were well written and intuitive. It was very seamless. Much better than other integrations we’ve done in the past.
TSTyler SellersHead of Data, Amplify Life
We really appreciated the fact that you stood behind your product. It worked perfectly because the product stands for itself. It proved itself and obviously we became a paying customer and very happy.
TSTyler SellersHead of Data, Amplify Life
The results
+11% down-funnel conversion, from autofilling a single field.
More than paid for itself. At thousands of visitors a day, the lift covered the cost of Verified and then some.
More trust. Showing people their verified data made them more willing to keep going, and even impressed Amplify’s investors.
The psychological trust we create when we show that we can get your social, and make it frictionless, helps the customer believe and want to go further.
TSTyler SellersHead of Data, Amplify Life
One of our investors came across the Verified experience and asked our CEO: ‘What is that?! That’s very cool.’ That’s just one concrete example of a user being impressed that made us look great.
TSTyler SellersHead of Data, Amplify Life
If it’s a net promoter score, I’m a 10. What you said in your sales pitch came true. I’ll attest to that. Would most certainly recommend to anybody else, given the excellent experience that we had.
