Plus500 US tested 1-Click Signup against its existing flow. Full registration rose 47%, deposits 50%, and Verified now runs for every new customer.
Frankly, the ROI has been extraordinary.
Plus500 US was getting ready to scale fast in one of the most regulated markets there is. Before anyone can place a trade, identity capture, KYC and funding all have to clear.
Every field a customer typed by hand was a chance to lose them. At Plus500’s volume, a few points of drop-off meant thousands of traders who never funded an account.
As we prepared to scale in the U.S., we knew a seamless signup would be decisive. Retail customers want to move fast — the moment onboarding slows them down, you lose them. So we set one priority above all others: give our customers the best possible first experience.
Plus500 heard about Verified from one of its own exchange partners and reached out directly. Three things made it a fit:
On the other side I found a team of passionate, determined people who were ready to roll up their sleeves alongside Plus500 and solve this with us.
Plus500 ran a 4-week, end-to-end A/B test and had its answer in 2. Every step of the funnel moved, from full registration through to funding.
Index of conversion relative to the control group. Source: Plus500 US.
Plus500 US now runs Verified for every customer who comes through the door, and has extended it to a second product in its B2B business.
The overall boost was roughly a 50% uplift end to end — a huge lift for a business at our scale. Most of it came from more users clearing KYC, but we saw a meaningful jump on the very next step too. That ‘magic moment’ of autofilling a customer’s data seems to build trust that carries all the way through the flow.
My advice to anyone considering it is simple: Try it. It’s remarkably easy to put in place, and it’ll almost certainly move the needle more than you expect. That was our experience — honestly, the only thing our team regrets is not doing it sooner.
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