General Medicine wanted onboarding to feel like magic. With 1-Click Signup, drop-off fell by half and people became 10% more likely to purchase.
We almost halved our drop off rate, which is wild, considering it was already such a successful funnel.
People expect healthcare signup to be painful: long forms, insurance cards, the same details typed again and again. General Medicine already had a strong funnel, and it wanted onboarding to feel magical instead.
We’d been looking for ways to make the experience feel more magical. Onboarding is always painful, and in medicine especially. So when we saw Verified, we were like ‘this is really cool’. You go to the next screen, and all this information is there for you. You just keep moving.
General Medicine asks for a phone number (verified with a code) and a birthday, calls Verified’s API, and autofills the rest of the application. People review their details and keep moving. The team shipped it in a single sprint.
The feedback has been, wow, onboarding is really slick. I was at many points kind of delighted.
The gains showed up in signup conversion, in purchases and in how people talked about the product.
It was striking that [it made] people much more willing to keep engaging, maybe because they’re impressed. [T]here’s a bit of legitimacy [when] something magical happens.
Health is kind of a messy space and somehow you’re pulling all this information, making it feel very frictionless, which is not typical.
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